10 Apr

I’ve often commented on the work coming out of St. Bernadine Mission in Vancouver because it’s so consistently offbeat and smart.

This one for client Dog & Hydrant, a store that sells stuff for dogs, takes the biscuit though.

The ad agency soaked some sticks in beef juice, attached a little sales message to them, and then left them on the outskirts of dog parks for Max or Molly to bring home to Master.

advertising for dogs by St. Bernadine Mission

Stickvertising by St. Bernadine Mission

Stickvertising? Sniffvertising? Whatever you call it, I wish I’d thought of it.


9 Responses to “Stickvertising?”

  1. sebastien wilcox April 10, 2013 at 8:25 pm #

    NIce find. By you and Molly.

    • Doug Brown April 10, 2013 at 8:29 pm #

      We sniffed it out!

  2. Tom Hudock April 10, 2013 at 8:28 pm #

    Paws down, one of the good ones! And simple too.

    • Doug Brown April 10, 2013 at 8:33 pm #

      Dogs are simple. 🙂

  3. Andrea April 10, 2013 at 11:22 pm #

    Great idea. Any word on the success of the campaign? Did the dogs all come back with the sticks. Would love to know the results.


    • Doug Brown April 11, 2013 at 9:05 am #

      I will ask. My guess is that the only solid metric would be redemption at the store – but someone at St. B who planted them might have seen some get run in, which would be awesome!

      • Doug Brown April 13, 2013 at 9:51 pm #

        St. Bernadine responds that there was anecdotal support for 40% of the sticks finding their way back to the shop for redemption. Undoubtedly not every dog owner headed for the store, so the success rate of retrieved sticks was likely even higher the redemption rate.

  4. hill copywriting April 11, 2013 at 9:02 am #

    Love it — SBM should retrieve some big awards for that! hyuk hyuk.

    • Doug Brown April 11, 2013 at 9:07 am #

      And everybody is quite sick of the whole cats thing now.

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