Stickvertising?

10 Apr

I’ve often commented on the work coming out of St. Bernadine Mission in Vancouver because it’s so consistently offbeat and smart.

This one for client Dog & Hydrant, a store that sells stuff for dogs, takes the biscuit though.

The ad agency soaked some sticks in beef juice, attached a little sales message to them, and then left them on the outskirts of dog parks for Max or Molly to bring home to Master.

advertising for dogs by St. Bernadine Mission

Stickvertising by St. Bernadine Mission

Stickvertising? Sniffvertising? Whatever you call it, I wish I’d thought of it.

Advertisements

9 Responses to “Stickvertising?”

  1. sebastien wilcox April 10, 2013 at 8:25 pm #

    NIce find. By you and Molly.

    • Doug Brown April 10, 2013 at 8:29 pm #

      We sniffed it out!

  2. Tom Hudock April 10, 2013 at 8:28 pm #

    Paws down, one of the good ones! And simple too.

    • Doug Brown April 10, 2013 at 8:33 pm #

      Dogs are simple. 🙂

  3. Andrea April 10, 2013 at 11:22 pm #

    Great idea. Any word on the success of the campaign? Did the dogs all come back with the sticks. Would love to know the results.

    Andrea

    • Doug Brown April 11, 2013 at 9:05 am #

      I will ask. My guess is that the only solid metric would be redemption at the store – but someone at St. B who planted them might have seen some get run in, which would be awesome!

      • Doug Brown April 13, 2013 at 9:51 pm #

        St. Bernadine responds that there was anecdotal support for 40% of the sticks finding their way back to the shop for redemption. Undoubtedly not every dog owner headed for the store, so the success rate of retrieved sticks was likely even higher the redemption rate.

  4. hill copywriting April 11, 2013 at 9:02 am #

    Love it — SBM should retrieve some big awards for that! hyuk hyuk.

    • Doug Brown April 11, 2013 at 9:07 am #

      And everybody is quite sick of the whole cats thing now.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

All images are copyrighted & owned by the photographer who created them. Under no circumstances shall these digital files be used, copied, displayed or pulled from this site without the expressed written consent of the photographer.

LE WOOD SHOP ANEKA DEKO

BOUTIQUE DE DÉCORATION ET DE MOBILIER EN BOIS ET MATÉRIAUX RECYCLÉS

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy

BriWrites

BriWrites: Brian Hartz's Blog

Financial & General Copywriter

Barry Hill, MBA (Ivey)

%d bloggers like this: