I had just completed a straightforward upload for the latest version of Camera360 on my smartphone – an app I really use and enjoy – when the following message from the developer popped up:
Please be brave to change.
Love this. It acknowledges that loyal customers don’t want change. They want the business and the product to stay exactly the same, only get better.
We all know how it feels to land on our favourite website or open a heavily-used app and discover everything’s new. It’s frustrating and it distances us from the brand.
Bringing customers into the process and asking them to take a leap of faith is smart marketing. It humanizes the business. It brings the customer closer.
Of course, the change has to ultimately be better for the customer or all the sweet messages in the world won’t save the business from their wrath!
Hey Camera360 guys – nice win. Your app is now WAY better and the launch of it gets a thumbs up from me.
(Cool top image by Zazie here)