Dads are basically loveable, but inept.
We (I’m one) are not very skilled at navigating day-to-day life, unless it involves watching sports on TV, drinking beer, or watching sports on TV and drinking beer.
Moms know best, everyone knows that. Kids get that. Advertisers simply reinforce it.
But the makers of Robinsons fruit juices in the UK have opted to forego the “Dads are loveable morons” standard TV commercial route in favour of something that feels real.
The result is one of the sweetest TV ads you will see this year – one that cuts through the crap and the cliches.
I’m off to the UK to buy the juice now.
Thanks to Neil French, also a dad, for bringing this spot to my attention.