Dad isn’t a moron?

5 May

Dads are basically loveable, but inept.

We (I’m one) are not very skilled at navigating day-to-day life, unless it involves watching sports on TV, drinking beer, or watching sports on TV and drinking beer.

Moms know best, everyone knows that. Kids get that. Advertisers simply reinforce it.

But the makers of Robinsons fruit juices in the UK have opted to forego the “Dads are loveable morons” standard TV commercial route in favour of something that feels real.

The result is one of the sweetest TV ads you will see this year – one that cuts through the crap and the cliches.


I’m off to the UK to buy the juice now.

Thanks to Neil French, also a dad, for bringing this spot to my attention.



14 Responses to “Dad isn’t a moron?”

  1. beloved brands May 5, 2013 at 5:38 am #

    Doug, Let me wipe away that small tear. What a fantastic ad. I didn’t see that ending coming. Wow.

    • Doug Brown May 5, 2013 at 5:59 am #

      It was suggested I watch it twice, and on second viewing I noticed all the subtle hints. The agency responsible for this beauty is Always good to catch something that demonstrates the best of our crafts, eh Graham!

      • beloved brands May 5, 2013 at 8:59 am #

        yes doug, i did watch it twice. and it would be something i would look forward to seeing on TV

  2. Lauren LP May 6, 2013 at 9:03 am #

    Phenomenal ad, thanks for sharing Doug!

    • Doug Brown May 6, 2013 at 9:14 am #

      It’s like a little M. Night Shyamalan film. One of the old ones.

  3. TV Amanda May 6, 2013 at 9:41 am #

    So nice when advertisers step outside of stereotypes. Dads are not morons, they never were!!!!

    • Doug Brown May 6, 2013 at 10:11 am #

      And women don’t really like cleaning?

  4. Terrance Lam (@kinematicdigit) May 6, 2013 at 7:35 pm #

    Never thought Doug’s blog would make my cry…. jerk 😉

    • Doug Brown May 6, 2013 at 7:43 pm #

      Yeah but it took me 4 years.

  5. David Olsen May 7, 2013 at 12:13 pm #

    Your blog is really awesome. I will keep on visiting your site and will wait for your new post.

  6. sabyasachi July 28, 2013 at 8:21 am #

    That’s a great commercial Doug. The beauty of an idea surely lies in its subtlety.

    • Doug Brown July 29, 2013 at 11:59 am #

      This one you can keep going back to and noticing new details each time. That’s a well-made spot! Thanks for stopping by and leaving the comment.

      • sabyasachi July 29, 2013 at 2:01 pm #

        True that Doug. The pleasure is all mine and it is very generous of you to reply me back.

  7. Doug Brown July 30, 2013 at 6:38 am #

    I value every comment I get here! Well, except the spammers like albinomidgetpornstar…who I’m sure has something valid to say but gets hung up on providing me with links to his work…

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