It’s David and Goliath time on the blog today, as facial-hair-growth-for-cancer-research upstart Septembeard takes on the more established Movember for hipster bragging rights and the attention of men, electric trimmers and donations everywhere.
Upstart challenger Septembeard is the charity that asks men to grow their beards for the entire month of September and raise funds for prostate cancer research as they do so.
Movember is virtually the same movement, but fighting out of the upper lip corner 2 months later.
Septembeard has only been around for two years but has clearly been peeking at the 9-year old Movember playbook, with its teams, leaderboards, etiquette tips and prostate cancer research updates.
Like the first sprig on an adolescent chin, Septembeard is all about promise at the moment. Top fundraisers pull in figures in the low thousands, compared with Movember’s hundreds of thousands.
Septembeard didn’t have to invent the “grow your facial hair for charity” game. It has moved into the market like a Gillette Fusion ProGlide careening effortlessly around the chin of a hairless male model. Movember has had to hack out the path on its own, and has incurred its share of nicks along the way, including media scrutiny of ethics and staff salaries. Septembeard strategically picked September to get the jump on the Movember campaign.
WINNER – Septembeard
Septembeard? Was there something missing from Movember (other than the chin)? Do we need to have two such movements competing back-to-back like this? Surely prostate cancer research should be the winner here. But how can I grow my beard in September, then go back and ask the same people to cough up more money for my Mo in Movember? Why cannibalize the interest that Movember has already created? What are the incentives for the Septembeard founders?
WINNER – Movember
Assuming the world is big enough to handle two virtually identical charities, what’s to stop a third from coming in? Or a fourth? When can we expect to see the launch of Marchops – the “Free your inner Wolverine and grow your sideburns for prostate cancer research!” movement?
LOSER – the donor, due to burnout
Here’s some good news for those of you who will be called upon to support all this rampant hair growth and grooming: there are only 12 months in the year!