7 Responses to “When a hundred logos are better than one”

  1. David September 4, 2013 at 12:01 pm #

    Nice find Doug. Here’s another recent rebrand that has built in variation, albeit a bit different. http://www.underconsideration.com/brandnew/archives/mall_of_america_gets_wrapped_up.php#.UieDQrzwFww

    • Doug Brown September 4, 2013 at 12:11 pm #

      That’s a beauty David, thanks for sharing that. If you can zero in on bits of the logo and it’s still clearly identifiable, that’s strong branding!

  2. Andrew Hall September 4, 2013 at 12:13 pm #

    Doug, you alluded to my biggest thought in your “strategic customization” comment. I think that given the progress so far, what they’ve got is a whole bunch of nice looking alternatives they can use – but I think the real power of an opportunity like this lies in where they take it. For example, each neighbourhood or community in the city could pick or design a version to represent their area (building a sense of a “mosaic” making up the city), different city departments could have their own design, etc. I think this has a lot of potential beyond just using the logos shown above!

    • Doug Brown September 4, 2013 at 12:16 pm #

      No doubt about how that logo could be used to support Pink Ribbon day, Pride Parade or St. Pat’s! There is no end to the examples really. Thanks for the comment Andrew – good to hear from you!

  3. Maloney September 5, 2013 at 8:59 pm #

    Love this post and the work!

    • Doug Brown September 5, 2013 at 9:12 pm #

      And the city no doubt! Good to hear from you – trust you’re still giving them all they can handle in Melbourne.

      • Maloney September 9, 2013 at 3:34 pm #

        And then some no doubt.

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