Why YouTube is a small business owner’s new BFF

19 Oct

Deviant Art image I Love YouTube

It’s understandable that some small business owners would agree with advice to blog and engage in social media and other sound digital practices, but do nothing about it.

They won’t argue the benefits of these tactics, from the perspective of branding, SEO, authority and community building.

But many are already pushed to the limit managing their businesses, and the digital marketing world, with its hashtags and dashboards and keywords, can seem too daunting. The most common strategy is avoidance.

Fortunately, digital novices can turn to the digital world itself to help them get over the newbie hump. Every instructional step-by-step video you could ever need is already waiting for you.

Want to learn how to get started on Twitter? There’s a YouTube video for that. Dozens, actually.

Want to learn how to write a good blog post? There’s a YouTube video for that.

Want to set up a Facebook business page? YouTube video.

The list is inexhaustible. If you need to get your head wrapped around something and you don’t know where to begin, YouTube is your new best friend.

So how do you know if you can trust all these videos to give you good advice? There are a couple of ways. Before you start watching, check the number of views. Good old popularity is often an indication of value. Also, read some of the comments. It’s hard to put out a crappy video and not be called out in the comments section.  If you’re not happy with the one you picked, there are invariably a dozen more to choose from.

With all this free instruction out there, there should be no excuses for not giving your business the digital traction it could have.

What, you don’t have enough time? S’alright. There’s a YouTube video for that too!(Love YouTube image by HijackDesign)


4 Responses to “Why YouTube is a small business owner’s new BFF”

  1. Gary Cunningham October 19, 2013 at 4:25 am #

    Great post Doug! Might put a spin on this myself

    • Doug Brown October 19, 2013 at 4:41 am #

      Awesome Gary. I’m sure it will be another great post from you!

  2. hill copywriting October 19, 2013 at 6:39 am #

    Very useful, great for reference — thanks Big D.

    • Doug Brown October 19, 2013 at 8:52 am #

      Cheers Baz. Did you know you can find a YouTube video that teaches you how to make a perfect fart sound with your hands? Crazy.

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