There hasn’t been a standard for showing a video/movie on a web page.
Most videos are shown through a plug-in (like Flash). However different browsers may have different plug-ins, and we all know the issues with Flash and SEO.
That’s why the HTML5 <video> element looks set to become the next big thing.
It defines a standard for embedding a video on a website – one without a plug-in – and the results can be stunning.
This site for architectural/design firm Powerhouse Company uses the element to impressive effect. Click on the pic to watch it.
I expect we’ll be seeing a lot more of this.