Yesterday I was hanging with one of my favourite bloggers, Amanda Wilson, when the subject of political branding and advertising came up.
I confessed that I think political ads do the worst job of staying in brand.
They lie. They don’t know how to connect with their audience. They’re grossly inconsistent. Amateur production. Nasty undertones.
They make you sick of the process of public elections, surely not the objective.
As if in response, the universe put this deft and beautifully executed spot for Ontario Liberal Premier Kathleen Wynne in my path.
This is political branding in good hands. Believable, straightforward, human, decent.
Wrapping it in the metaphor of running uphill manages to just catch the bleeding edge of any public discontent with her tenure thus far.
This isn’t meant to sway the head, but the heart. She’s inviting you to get to know her outside of politics to understand her strengths within it.
Enjoy this positive interlude. We all know the Liberal Party machine will take over come election time and it won’t be pretty.