Abeego is out to change the way you keep food fresh

27 Nov

Abeego flats

Toni Desrosiers is a woman with a global mission. She wants you to stop using plastic cling to preserve your food and switch to Abeego.

Abeego is a fabric of hemp and organic cotton infused with beeswax, jojoba oil and tree resin. These natural ingredients have each been used for centuries for their preservative qualities. The result is a slightly tacky, moldable fabric that warms up in your hands and easily wraps around the food you want to store. In the fridge, Abeego becomes stiffer, adhering to the shape.

Unlike plastic cling, which leads to condensation build-up and therefore quicker decomposition, Abeego lets your food breath while preserving it.

Abeego flats keeping food freshAbeego keeps blueberries fresh

Abeego preserves cheese

I have been using Abeego for 6 months now and I hardly ever throw rotting vegetables out anymore. They stay fresh in Abeego much longer. It’s phenomenal for preserving cheese, breads, fruits, veggies…there’s an endless list. These shiitake mushroom spent 7 days wrapped in Abeego and emerged as fresh as when I bought them.

how to keep shiitake mushrooms fresh

I love it so much I bought the company.

Well no I didn’t, but I did the rebranding and helped with their new website, which is live as of today. Click on the image and check it out!

Abeego beeswax food wrap

The site was designed and built by Neil Tran and his team at Leap Web Solutions using Shopify, which Neil reports is THE BOMB.

Abeego is already being sold in several hundred retails stores around the world.  A few imitators have popped up, boldly stealing the Abeego language and imagery. But this is the original, folks, made right here in Victoria, BC.

Abeego Toni Desrosiers

The brains and the muscle behind Abeego. Toni Desrosiers and Colin Johnston.

Toni is a nutritionist by training. She knows fresher food is healthier food. The idea for Abeego emerged from this thinking and she and her husband Colin have spent the past 5 years turning her idea into a business bent on changing the world.  Interest in their creation is taking off, with orders coming in from Australia, the UK, Asia and of course Canada and the US.

SPOILER ALERT: I just figured out that Abeego would make a great gift to give at Christmas!

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