Duracell warms up ice cold Canadians

10 Mar

It’s not really hard to get people to like your advertising and, by extension, your brand.

You just have to be useful.

Duracell figured this one out in spades during our Winter of Discontent.

Problem? Freezing cold, grumbling Canadians.

Solution? Check this beauty out:


It’s only a major drag if you’re at the stop by yourself!





2 Responses to “Duracell warms up ice cold Canadians”

  1. maureen blaseckie March 11, 2014 at 4:10 pm #

    It is a cozy example of soft sell (cell?) but what about at night, with some twitchy guy that talks to himself? In these stranger-danger times, most of us tend to huddle behind the shelter using it as a windbreak. On the other hand, I talk to myself (only occasionally, when I’ve lost my keys and no one is home)and I’ve forgotten what it’s like to live in those kind of turkey-in-the-freezer kind of temperatures.

    Thanks for the warm fuzzy, Doug,…it did make me smile.

    • Doug Brown March 11, 2014 at 5:12 pm #

      Then the next iteration will turn a light on in the bus shelter and activate a robotic security guard who will deal with the sketchy guy and then return with a hot coffee and a donut for you from Tim’s. 🙂

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