Introducing blended

28 May

blended is a new Victoria-based BC company that comprises me, my partner Russ Mounsey, and a cast of strategic and creative superstars.

We’ve come together as a team to work with BC wineries; to help them with operations, distribution, sales and marketing.

Our website went live today – click on the image and check it out!

website for blended agency inc

So does this mean the end of Brand Intervention? No! It means I go from being busy to being really busy.

Some quick facts about blended:

> The name. We got lucky. Seemed like the right name, given the way our distinct skills come together…in the manner of a blended wine.

> The office. We don’t have one. We have a beautiful boardroom in Vic Quay where we meet in Victoria.

> The salaried staff. There aren’t any. We will eat (and drink) what we grow. Our team members have their own healthy businesses and come into play when their brains and heart are needed.

Russ and I do the upfront strategic planning and outline growth strategies in 3 key areas: profitability, audience and brand awareness. Then we bring in the team to work with us as we flesh out the strategies and execute the tactics. We committed early on to holding out for the best people to work with, both in terms of talent and spirit. Hence the extended blended team:

  • Sara Park – social media strategy
  • Neil Tran of Leap Web Solutions – packaging and web design/development. (Leap did our gorgeous logo and website.)
  • Derek Ford – photography
  • Treve Ring of Cru Consultancy – sommelier, wine listings, tasting notes.
  • Jodie Carlisle – marketing strategy
  • Steve Hutchison of Treehouse Media – media strategy
  • Trisha Lees of Rep Lab – media training, reputation strategy
  • Rod Philips – retail strategy
  • Christine Gleed of Circle Communications – public and media relations
  • Adem Tepedelen – copywriting
  • Gord Carson of Planet Pictures – film and video director

This is a team of rock stars! We can’t wait to unleash their talents to the benefit of BC wineries.

I understand we may have to participate in regular product evaluation along the way, but we’ll work with that.

Cheers from the team at blended!

champagne glasses clinking


15 Responses to “Introducing blended”

  1. Terrance Lam May 28, 2014 at 7:23 pm #

    Congratulations Doug. I wish you well on your new venture and look forward to seeing what exciting and new things you guys do in the world of visual communications.

    • Doug Brown May 28, 2014 at 7:30 pm #

      Thank you Terrance. It’s the right team and the right time. Fingers crossed!

  2. Jack Steinmann May 28, 2014 at 9:54 pm #


    • Doug Brown May 29, 2014 at 5:07 am #

      Cheers Jack. Good to hear from you!

  3. cb1ndustri May 28, 2014 at 10:18 pm #

    Well done Doug! Best of luck with Blended. Sounds like a great idea – cheers!

    • Doug Brown May 29, 2014 at 5:10 am #

      Thanks a lot Charlie. Hard work and fun times ahead. In other words, business as usual for us, yes? 🙂

  4. moe May 29, 2014 at 8:30 am #

    Well done, Doug, you’re my hero…If I drank I’d be toasting the news with one of the many excellent BC sparkling wines but root beer works almost as well…here’s looking at you, kid.

    • Doug Brown May 29, 2014 at 9:16 am #

      Root beer. That’s the king of pop. You can’t get any better than that. Thank you Moe!

  5. Courtney Maier May 29, 2014 at 8:39 am #

    Congratulations! Wishing you great success.

    • Doug Brown May 29, 2014 at 9:17 am #

      I’ll be hitting you up for industry advice, watch out.

  6. lynnedq May 29, 2014 at 10:12 am #

    Brilliant idea, Doug, and should be fun too. Best wishes for huge success.



    • Doug Brown May 29, 2014 at 12:05 pm #

      Good to have you in my corner Lynne.

  7. crackerjackworks June 1, 2014 at 10:02 pm #

    Sounds very interesting, Doug. Best to you and your talented crew.

    • Doug Brown June 2, 2014 at 8:25 am #

      Hey Jack – thanks for the good wishes my friend!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Pushing Ahead of the Dame

David Bowie, song by song

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

Just another guy with a camera

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy


BriWrites: Brian Hartz's Blog

%d bloggers like this: