About Doug Brown

I’m Doug Brown, a copywriter at birth. My career in advertising and branding got its start on the floor of a cheap hotel room in Hong Kong in 1986. You guessed it: Cutting and pasting ads for my first portfolio!

Life since then has seen me working in Asia and Canada as an ad agency creative director, manager and owner.

Now based in Victoria, BC, I work as a brand strategist through my business Brand Intervention.

In May 2014, I  launched Blended with my partner Russ Mounsey and a dream team of strategic and creative conspirators.

Doug Brown Victoria BC advertising

Brand Interventionist at your service

In our hyper-connected, consumer-driven new marketing universe, where brands are made or broken in the time it takes a customer to make a video and post it, the stakes have never been higher. This blog will point to those brands that could use an urgent injection of common sense, as well as the ones who are being catapulted into the stratosphere by making all the right moves.

And there will be some other nonsense thrown in there too.

Thanks for reading and commenting.

 

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6 Responses to “About Doug Brown”

  1. Steve Harrison October 24, 2012 at 11:35 am #

    Dear Doug,

    I’ve been working my way through your blog. And what a pleasure it is. You’re right, you aren’t a big head. And you’re one of the few who tread the middle ground between grumpy nostalgia and unquestioning belief in the next big thing. I particularly enjoyed your post from a couple of years back: “A simple copy test” In it you quoted Howard Gossage’s “People read what interests them…” adage. When asked about copy length Gossage also had this to say: “Only enough string to wrap the parcel”, which remains the best explanation of when to use long or short copy.

    • Doug Brown October 24, 2012 at 11:40 am #

      Steve, that’s a very humbling comment. Thank you very much. How did you come across the blog in the first place? However you did, I appreciate you staying to read a few posts, and then taking the time to leave this welcome comment. Best to you.
      PS> A Howard Gossage fan to boot!

  2. madams16 June 19, 2014 at 9:32 am #

    What an intriguing blog you have here — lots to think about, even for those not in the advertising/branding world. Though really, we are all living there, and more so all the time. Particularly appreciated your take on the Sendak inspired monster ad campaigns …thanks!

    • Doug Brown June 19, 2014 at 9:47 am #

      That’s a nice comment to read, thank you! You are right: we all live in the advertising/branding world. We are all targets and there are so many channels that lead to us now. You probably even see some advertising below this blog post.
      Thanks again.

  3. David May 30, 2016 at 5:29 am #

    Hi Doug
    I have worked in the creative markting field -consider myself savey
    AND worldly travelled . This did not however find me protected on entering the rocks promotion and travelling to ukraine with the team .
    I lost my house career and much more to a well schooled female
    From ukraine via this agency .
    I am hoping to publish my story next year .

    Regards D

    • Doug Brown June 11, 2016 at 11:31 am #

      Sorry to hear that D. I hope the publishing of your story gets you back some of what you lost.

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