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Abeego battles for $100,000 prize

4 Jun BDC Toni Desroisiers

BDC Toni Desroisiers

Toni Desrosiers, founder of innovative Victoria BC-based Abeego,  is a finalist in the BDC’s Young Entrepreneur of the Year Award.

Abeego (also a Brand Intervention client) is the maker of the original beeswax food wrap.

One finalist was selected from each province. The winner of a public vote, which is on now until June 12, will be awarded $100,000 towards the business!

Check out the finalists and cast your vote for Toni here.

That kind of money would seriously influence her goal to wean humans off plastic cling. You can vote once a day until June 12th and follow her progress on Facebook.

Good luck Toni! And thanks for helping her.

 

For the next 70 seconds, you are James Bond

21 Oct

ASSIGNMENT

Create product buzz by promoting an exciting new film.

BACKGROUND

The film and its major  character offer a rich supply of well-known visual and audio cues.

TACTICS

A consumer contest,  a flash mob, viral marketing, zero dollars in paid media.

OUTCOME

One helluva cool advertising idea.

 

 

Use your brains. Give blood.

14 Oct

The Walking Dead give blood

“In the event of a natural disaster – or even a zombie apocalypse – it’s the existing blood supply that will help save lives.”

So goes the new pitch for the American Red Cross, which has hitched its wagon to the AMC zombie juggernaut, The Walking Dead.

The blood donor bank is asking fans of the show to visit this site and set up an appointment to donate their blood, with a trip to the set being dangled as a prize. No, the infection hasn’t spread to the Canadian Red Cross.

As an added bit of eye-candy for the die-hards, celebrities who have given blood have their photos zombified on the contest page.

Celebrity zombies Peter Jackson

Peter Jackson is as pretty as an Orc.

Whether you love ’em or hate ’em, zombies are finally proving useful.

 

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