Archive | Graphic Design RSS feed for this section

Restyling a Victoria hair salon

7 Nov

Buying a business is daunting enough. Doing it in a new country where you don’t yet speak the language is a Netflix series.

You have to take a lot of people you don’t know – and can’t really understand – at their word.

Fortunately Liu Ping, the new owner of Royal Oak’s Salon Amici, got lucky. Helping her navigate the ownership transition – plus a significant rebrand and renovation – were the two former owners, now the Salon’s senior stylists.

The chemistry and camaraderie between these 3 ladies lies at the heart of this rebrand.

 THE SPIRIT OF AMICI

Screen Shot 2017-11-07 at 6.04.30 AM.png

Maggie Mackay and Praveena Charan opened the Salon’s doors in 1998. They named it Amici (friend in Italian) as a tribute to their own friendship. But twenty years owning a business can be a grind and they were only too happy when Liu Ping bought their company. In the spirit of friendship, they have been with Ping every step of the way as the Salon has undergone a comprehensive refresh.

Brand Intervention was engaged to provide a clear strategic direction and a fresh face (the Salon’s face, not mine!), and line up the team that would transform the interior.

A Brand Workshop with the Salon staff kicked off the process and pointed us in the right direction: We needed to more fully embrace Amici, and warm up the environment.

Screen Shot 2017-11-07 at 9.46.37 AM.png

Doing online surveys gave us a clear sense of visitor expectations, and told us how far people would travel to see their stylist, which helped us nail down our marketing territory as well.

A FRESH NEW STYLE

Graphic designer Megan Munro provided a stellar refreshing of the logo and brought a signature colour palette into play.

OLD LOOKScreen Shot 2017-11-07 at 1.29.40 PM.png

NEW LOOKScreen Shot 2017-11-07 at 6.08.57 AM.pngWe soon had our physical brand ready to roll with a new website, business cards, brochures and social media pages.

IMG_20170330_132612_435.jpg

Enter interior designer Marika Beise of Rock Paper Square. She took in the brand essence and responded with a design upgrade that brought a visually warm welcome to complement the human one. Strong Construction provided the building savvy.

OLD INTERIORIMG_20170313_165047.jpg

NEW INTERIORScreen Shot 2017-11-08 at 11.54.28 AM.png

IMG_20170913_111551.jpg

IMG_20170913_111433.jpg

Urban Sign transformed the exterior of the Salon with overhead signage and sandwich boards.

EXTERIOR SIGNAGE BEFORE/AFTERScreen Shot 2017-11-06 at 3.05.52 PM.png

The final touch was bringing in Derek Ford to capture the newly branded salon – and it’s re-emphasized spirit – in photos, many of which you see in this post.

_DerekFord_SalonAmici1710061454web.jpg

I’ve worked on a lot of rebrands, but never before one where the spirit of the team was ultimately the brand strategy. Talk about living your brand. Thank you ladies of Salon Amici!

Screen Shot 2017-11-06 at 3.08.33 PM.png

Advertisements

Branding a Victoria mortgage brokerage

11 Jun

Screen Shot 2016-06-11 at 9.58.29 AM.png

THE BRIEF

A well-regarded young mortgage broker wants to launch his own brokerage in a crowded Victoria market. How do we make his business stand out?

THE BRAND STRATEGY

Build the business around an important and under-serviced sub-audience the brokerage can legitimately specialize in:

Victoria’s mortgage specialist for First Time Home Buyers.

THE IMPACT ON THE BUSINESS

Research showed us that First Time Buyers, generally 20 – 29, are the fastest growing segment in the real estate market and the most likely to concede they could have gotten a better mortgage. They are on the go, rate shop on their mobile phones, and often take mortgages based on the lowest rate, which rarely serves their long-term interests.

This convinced us of some major business directions:

> The brokerage should be mobile like its audience, and do without a fixed office, meeting wherever is convenient.

> It should be about more than mortgages, but should also support and educate buyers about all aspects of the first time home purchase process.

The name flowed from there, as did the logo and responsive website (both designed by Victoria graphic designer Megan Munro.)

blog-post-mobile2.jpgScreen Shot 2016-06-11 at 10.32.11 AM.png The website offers resources and information about the first home purchase process. MobileFirst will continue to pile on the content as the business matures.

NICE FEATURE

The owner realized that most first time buyers are entering a foreign world of notaries, accountants, contractors, insurance agents, lawyers and so on. So he decided to create a network of respected and like-minded professionals in these fields so his clients wouldn’t have to venture into unknown territory to find trustworthy people.

Victoria photographer Derek Ford did some ace photography of the MobileFirst team.

Jake 2.png

To help the business get some traction among rate shoppers and site visitors, a 15 page guide for First Time Buyers was created and offered by email to site visitors.

Screen Shot 2016-06-11 at 9.40.49 AM.png

The branding work wrapped up with business cards designed to mimic the smartphone format.

Screen Shot 2016-06-11 at 9.31.30 AM.png

“I chose to work with Doug as he came highly recommended from colleagues, and he did not disappoint,” commented Jake after the brand launch. “I’m truly grateful for his expertise.”

Buying your first home in Victoria? You now know who to ping!

Amy C. Amy Do.

Amy fall down.

Son of the Morning Light

Just another guy with a camera

LE WOOD SHOP ANEKA DEKO

BOUTIQUE DE DÉCORATION ET DE MOBILIER EN BOIS ET MATÉRIAUX RECYCLÉS

the Blacklight Arrow

David Blacker's Blog

TV Amanda

Blogging about all things tv, advertising & marketing

Ballentine Media Inc.

Vancouver Small and New Business Branding, Design and Social Media Strategy

BriWrites

BriWrites: Brian Hartz's Blog

Financial & General Copywriter

Barry Hill, MBA (Ivey)

%d bloggers like this: