Tag Archives: Derek Ford Photography

Introducing blended

28 May website for blended agency inc

blended is a new Victoria-based BC company that comprises me, my partner Russ Mounsey, and a cast of strategic and creative superstars.

We’ve come together as a team to work with BC wineries; to help them with operations, distribution, sales and marketing.

Our website went live today – click on the image and check it out!

website for blended agency inc

So does this mean the end of Brand Intervention? No! It means I go from being busy to being really busy.

Some quick facts about blended:

> The name. We got lucky. Seemed like the right name, given the way our distinct skills come together…in the manner of a blended wine.

> The office. We don’t have one. We have a beautiful boardroom in Vic Quay where we meet in Victoria.

> The salaried staff. There aren’t any. We will eat (and drink) what we grow. Our team members have their own healthy businesses and come into play when their brains and heart are needed.

Russ and I do the upfront strategic planning and outline growth strategies in 3 key areas: profitability, audience and brand awareness. Then we bring in the team to work with us as we flesh out the strategies and execute the tactics. We committed early on to holding out for the best people to work with, both in terms of talent and spirit. Hence the extended blended team:

  • Sara Park – social media strategy
  • Neil Tran of Leap Web Solutions – packaging and web design/development. (Leap did our gorgeous logo and website.)
  • Derek Ford – photography
  • Treve Ring of Cru Consultancy – sommelier, wine listings, tasting notes.
  • Jodie Carlisle – marketing strategy
  • Steve Hutchison of Treehouse Media – media strategy
  • Trisha Lees of Rep Lab – media training, reputation strategy
  • Rod Philips – retail strategy
  • Christine Gleed of Circle Communications – public and media relations
  • Adem Tepedelen – copywriting
  • Gord Carson of Planet Pictures – film and video director

This is a team of rock stars! We can’t wait to unleash their talents to the benefit of BC wineries.

I understand we may have to participate in regular product evaluation along the way, but we’ll work with that.

Cheers from the team at blended!

champagne glasses clinking

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What the hell am I doing?

19 Sep

A number of people have asked me what I’m up to these days, so I thought it was time to spill the beans.

Doug Brown Redbird Communications Victoria BC

1. I am now working part-time with Carol Vincent and her team at Redbird Communications here in Victoria. It’s been very rewarding work, and Carol’s approach to running an agency has been enlightening. I’ve learned a ton, always a good sign.

Carol quite literally came to my rescue in The Dark Days and has been a genuine and gracious mentor to me. I couldn’t have found a better person to work for.

It’s a smart gang and the transition has been an easy one.

Redbird’s client base includes The Heart  & Stroke Foundation, BC Hydro, and The Vancouver Sun & The Province newspapers, the last of which has shown incredible loyalty by coming over with me from Copeland.

2. I am helping Robbins Parking, another former Copeland client, with a number of marketing and branding initiatives.

I can’t say enough good things about this company either – and if I didn’t mean that I would simply keep my mouth shut and say nothing. They are 7 years into exporting their management model into Texas, and are now one of the two largest parking management companies in that state. This is a huge Victoria success story.

Mike Kirk website design for Robbins Parking

I’ve been working on their new website with designer/developer Mike Kirk and we just launched it last month. Melaina Haas wrote it and Derek Ford took the pics, two of my fave Victoria peeps.

3. I’ve also popped out a few campaigns for some fine ad agencies from the T-CAAN network I used to belong to.

I’m grateful to have all this work. And, well,  that’s what’s keeping me busy.

 

 

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