Imagine if your brand could have an unlimited number of logo iterations, and not only stay entirely consistent, but be stronger for it.
That’s what Sydney designer Jason Little has managed to do for The City of Melbourne.
This is cool. It’s not the first time a logo has been interpreted in different styles, but this one was created to be interpreted in different styles. That’s not just cool, that’s smart.
A city is a reflection of the people who live in it. This far-sighted logo gives a voice to everyone in that community.
Strategic customization is a piece of cake. When the City throws its support behind an event, the logo can do its part visually.
It captures the diversity and reach of a city-brand in a way that a single logo probably never could.
(Image source AdWeek)