Do the world’s leaders have a sense of humour?
It’s going to be very useful as they are forced to deal with clothing manufacturer Benetton’s new kiss-and-make-up advertising campaign, which sees digitally altered photos of at-odds world leaders.
The campaign, ostensibly promoting peace and love and all that stuff, is absolutely consistent with past efforts. They’ve enjoyed stirring the pot of public and private indignation for years. This one has already shocked and outraged the Vatican.
What does this have to do with shirts? Nothing. It has everything to do with the Benetton brand and that’s what they’re selling here.
A pretty cool new feature on their website is the Kiss Wall, where you can create an unhate match of any two people – or things – you wish.
UPDATE: Benetton just announced that they have pulled the Pope/Imam mash-up due to pressure from the Vatican. I tell ya, they didn’t like the Imam’s dominant position!
Brand Intervention 