Did Gap goof again?
According to this Washington Post article, Gap has launched their new “Always Skinny” jeans in the UK with mannequins that might generously be described as famine fashion.
While Gap claims that skinny jeans elongate the body, this representation of womanhood is downright scary to me. And irresponsible.
It seems there isn’t an adequate Gap between thought and action at this retailer these days.
Any parent of a young girl (like me) would be horrified at the suggestion that such emaciation equals fashion. It gives me no pleasure to take a dig at another advertiser, but where is the public pressure to put an end to the glamorization of this unhealthy stereotype? Gap should be a leader on this issue, not a perp.
(Photo courtesy of boingboing.net)